About Us

This British brand began as a watch brand, founded by Daniel Pare, in early 2020. With a love of design, a passion to start his own business and a struggle to find high quality, striking and on-trend timepieces (that didn't come with an enormous price tag), this brand was born. 
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Always being up-to-date with the latest trend, a lover of the beauty of wider nature, astronomy and art, Daniel Pare would search through markets and online for beautiful designer timepieces, but whilst pleasing to the eye, the quality never seemed to match the price tag. 
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In the start of 2020, Daniel made the leap and set about creating his own unique designer timepieces, with a focus on providing the highest quality designer timepieces, minus the huge mark-up.
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Since January 2023, the Daniel Pare brand has branched out to include other merchandise and has a product base that is continually expanding. Designs are brought to life in the small historical town of Warwick, UK, where everything is tweaked to perfection. Think stunning, bold illustrations, beautiful references to astronomy, art and designs that reflect the latest trend.
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